Social Media Marketing

Are Backlinks Still Matter in SEO?

In the ever-evolving world of SEO, the “build it and they will come” approach is no longer effective. Proactive link-building is essential for improving your website’s visibility and authority. As your site grows in authority, the process becomes easier, but it requires consistent effort. Backlinks remain a cornerstone of SEO success, forming the basis of Google’s original PageRank algorithm. Numerous studies in the SEO field consistently demonstrate the significant influence of backlinks on organic search performance.

Evidence That Backlinks Still Matter

We’ve compiled various industry studies to highlight the importance of backlinks. Let’s explore the details.

1. High-Authority Sites = Better SEO Performance

A review of any Google Search Engine Results Pages (SERPs) reveals a common trend: search engines favor authoritative sites. Authority is defined by having numerous links from reputable sites. Substantial data supports this notion.

  • Backlinko’s Analysis: An analysis of 11.8 million Google search results found a strong correlation between a site’s overall link authority and higher search engine rankings.
  • SEMRush’s Study: This study confirmed that domains with more backlinks tend to rank higher on SERPs.
  • Study: In the personal injury sector, the study showed that the number of referring domains is a top indicator of domain traffic.

“While the number of referring domains per page appears not to influence rankings, the overall number of referring domains for the domain was a top indicator of overall domain traffic.” –

It’s important to note that metrics like Ahrefs’ Domain Rating (DR), Moz’s Domain Authority (DA), and Majestic SEO’s Trust Flow, while not used by search engines, are useful gauges for SEO efforts.

2. Strong Pages = Better SEO Performance

Pages can rank without a large number of direct backlinks if the site has established authority. For instance, Forbes often ranks on the first page without direct links. However, this is an exception. Most sites need direct links to SEO-driven pages to rank well.

Ahrefs’ Data: Shows that pages with more backlinks receive more organic traffic from Google. It’s crucial to focus on obtaining quality backlinks, as low-quality links can harm search engine performance.

3. Better SEO Performance = More Backlinks

SEO success tends to build upon itself, a phenomenon known as the “Snowball Effect.”

  • Backlinko’s Study: Showed that the top result in Google search has significantly more backlinks than positions two to ten.
  • Ahrefs and SEMRush: Found that top-ranking pages acquire more backlinks at a faster rate, requiring continuous link growth and fresh content updates.

4. Diverse Backlink Profiles = Stronger SEO Performance

Having a diverse range of backlinks from different trustworthy sites in your industry is crucial. Many votes (backlinks) from various sources are more valuable than numerous votes from a single source.

  • Example: The Washington Post has 730,000 referring domains, while a DR 24 blog like has 80. Even with a 50% reduction in strength for an additional link from The Washington Post, that single link still outweighs 15 links from lower-DR sites.

5. Most Pages Lack Backlinks

  • Ahrefs’ Finding: A significant percentage of pages don’t have any backlinks.
  • Backlinko’s Discovery: Most blog posts lack external links, highlighting the importance of active link-building campaigns. The “build it, and they will come” mentality doesn’t work well in SEO.

Start Building More Backlinks

Understanding the importance of backlinks is just the beginning. The next step is to actively pursue strategies to acquire more high-quality backlinks to enhance your SEO performance. Check out these resources to get started and elevate your SEO game in 2024:

  • Top 7 Ways You Can Build SEO Backlinks
  • 13 SEO Tips to Get on the First Page of Google

But how do you get those high-quality backlinks? That’s where Making Moves Consulting comes in.

Making Moves Consulting: Your Backlink-Building Partner

Building a strong backlink profile takes time and effort. At Making Moves Consulting, we understand the importance of strategic link building and offer a range of services to help you achieve your SEO goals:

  • Content Marketing: We create high-value content that naturally attracts backlinks from other websites.
  • Guest Posting: We secure guest blogging opportunities on relevant, high-authority websites to place backlinks to your targeted pages.
  • Link Outreach: Our team identifies and reaches out to website owners in your industry, building relationships and opportunities for backlinks.
  • Broken Link Building: We find broken links on relevant websites and suggest your high-quality content as a replacement, earning you a valuable backlink.

Don’t just take our word for it. Here are some benefits of working with Making Moves Consulting for your backlink strategy:

  • Increased Website Traffic: Higher search engine rankings lead to more organic traffic, driving potential customers to your website.
  • Improved Brand Awareness: Backlinks from reputable sites increase brand visibility and establish you as an authority in your field.
  • Long-Term SEO Success: A strong backlink profile is an investment that pays off with sustained improvement in search engine rankings.

Frequently Asked Questions (FAQ)

Q: How long will it take to see results from your backlink-building services? 

A: The timeframe for seeing results can vary depending on the competitiveness of your industry and the current state of your website. However, you can expect to see a gradual improvement in search engine rankings and organic traffic within a few months.

Q: Do you guarantee results from your link-building services? 

A: While we can’t guarantee specific results due to the ever-changing nature of SEO algorithms, we focus on white-hat techniques and building high-quality backlinks that are sustainable and effective in the long run.

Q: What kind of content do you create for backlink building? 

A: We create a variety of content formats tailored to your specific needs, including blog posts, infographics, case studies, and white papers. All content is informative, engaging, and optimized for search engines.

Q: How many backlinks do I need? 

A: There’s no magic number. It depends on your industry and competition. However, focusing on high-quality backlinks from relevant websites is more impactful than sheer quantity.

Q: How can Making Moves Consulting help me build backlinks? 

A: We offer a comprehensive range of services tailored to your specific needs. From content creation to outreach campaigns, we take care of everything for you.

Q: What if I get penalized for bad backlinks? 

A: Don’t worry! Making Moves Consulting focuses on acquiring high-quality, white-hat backlinks to avoid any penalties from search engines.

Ready to Take Your Website to the Next Level?

Contact Making Moves Consulting today for a consultation and discuss your backlink-building strategy! We’ll help you achieve long-term SEO success and dominate search engine results.


What Sets Us Apart

Our unique approach lies in our tailored solutions. We delve into your market, understanding its nuances to craft innovative, effective strategies that drive tangible growth and set your business apart.

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