Think about every place your face shows up: your website, LinkedIn, Google profile, email signature, proposals, speaking flyers, social media. Long before anyone reads your credentials, they’ve already looked at your photo and decided how they feel about you.
That makes your headshot one of the hardest-working pieces of your brand. Here’s why it matters, and how to get it right.
People hire people
For attorneys, agents, consultants, contractors and founders, clients aren’t just buying a service — they’re choosing a person to trust. A warm, confident, professional photo makes you approachable before the first call. A blurry selfie, a cropped wedding photo or a picture from ten years ago does the opposite.
Signs it’s time for a new headshot
- It’s more than a few years old, or you don’t look like it anymore
- It’s a selfie, a group photo crop or a vacation picture
- The lighting, background or outfit feels off-brand
- Every profile has a different photo of you
- Your team’s photos all look different from each other
What makes a headshot “on brand”
- Your colors. Wardrobe and backgrounds that work with your brand palette, so your photo looks like it belongs on your website.
- Your personality. Serious and polished for a law firm, warm and approachable for a family business, bold for a creative agency. The photo should match how you want clients to feel.
- Consistency. The same style for the whole team, so your firm looks unified and established.
- More than one shot. A classic headshot, plus a few lifestyle and at-work photos for your website, social media and proposals.
Use it everywhere
Once you have it, update every place at once: website, LinkedIn, Google Business Profile, email signature, social profiles and proposal templates. Consistency is what turns a good photo into brand recognition.
Our take
A great headshot isn’t vanity — it’s strategy. That’s why headshots are part of every rebrand we do at Making Moves Consulting. We plan the look around your brand, so your photos, logo and website all tell the same story.