Social Media Marketing

Social Media and Property Damage: What to Post (and What Not To) After a Disaster

In the wake of a disaster, whethewr it be a natural calamity or accidental property damage, social media becomes a crucial tool for communication and information sharing. However, navigating social media during such times requires careful consideration of what to post and what to avoid. As a leading digital marketing agency in Florida, Making Moves Consulting understands the importance of using social media responsibly and effectively. 

What to Post After a Disaster

  1. Status Updates and Safety Information: One of the most important things to share on social media after a disaster is your status and safety information. Let your friends, family, and community know that you are safe. If you are a business, inform your clients and stakeholders about the current situation. This helps to alleviate concerns and provides clarity about your well-being or operational status.
  2. Accurate Information: Share accurate and verified information regarding the disaster. Misinformation can cause panic and confusion. Rely on reputable sources such as local authorities, emergency services, and trusted news outlets. If your business is affected, provide clear and honest updates about the impact and the steps you are taking to manage the situation.
  3. Support and Resources: Use your platform to share resources and support for those affected. This could include links to emergency services, shelters, donation opportunities, and community support initiatives. For a digital marketing agency in Florida, this is also an opportunity to showcase corporate social responsibility by actively supporting and engaging with the community during difficult times.
  4. Community Solidarity: Posting messages of support and solidarity with those affected can foster a sense of community and togetherness. Share encouraging words, stories of resilience, and positive actions being taken by individuals and organizations. This helps to build morale and demonstrate compassion.

What Not to Post After a Disaster

  1. Graphic Images and Videos: Avoid posting graphic images or videos of the disaster or damage. Such content can be distressing and insensitive to those who are directly affected. It is important to maintain a respectful and considerate tone in your posts.
  2. Speculative Information: Do not share unverified or speculative information about the disaster. Speculation can lead to unnecessary fear and misinformation. Always verify the facts before posting and avoid spreading rumors.
  3. Commercial Promotions: Avoid using the disaster as an opportunity to promote your products or services. This can be perceived as opportunistic and insensitive. Instead, focus on providing genuine support and assistance to those in need. Your reputation as a responsible and empathetic business will be more valuable in the long run.
  4. Insensitive Comments: Be mindful of the language you use in your posts. Avoid making jokes or comments that could be perceived as insensitive or disrespectful. This includes refraining from political commentary unless it directly pertains to the disaster response and recovery efforts.

Navigating Social Media Responsibly

Be Transparent: Transparency is key during a disaster. Keep your audience informed with regular updates about the situation and your response efforts. If your business is affected, let your clients know about any changes to your operations and how they can stay in touch.

  1. Engage with Your Audience: Engage with your audience by responding to their messages and comments. Show empathy and provide support where needed. If people are reaching out for help or information, do your best to assist or direct them to the appropriate resources.
  2. Plan Your Content: Consider creating a content plan for disaster scenarios. This plan should outline the types of messages to share, who will be responsible for posting, and how to handle sensitive information. Having a plan in place ensures that your response is timely and well-coordinated.
  3. Utilize SEO and Social Media Strategies: As the best SEO company in Florida, MMC understands the importance of optimizing your content for search engines. Use relevant keywords naturally in your posts to increase visibility. For instance, mentioning “social media marketing agency Florida” or “SEO services for local businesses” in contextually appropriate ways can help your posts reach a wider audience.


In times of disaster, social media becomes a powerful tool for communication and support. Knowing what to post and what to avoid can make a significant difference in how your message is received and how effectively you can assist those in need. By sharing accurate information, offering support, and maintaining a respectful tone, you can navigate social media responsibly and compassionately.

At Making Moves Consulting, we are committed to helping businesses navigate the complexities of digital marketing, especially during challenging times. As a leading digital marketing agency in Florida, we provide comprehensive SEO services for local businesses, ensuring they remain visible and connected with their communities. Our expertise as the best SEO company in Florida enables us to guide our clients in leveraging social media effectively, fostering positive engagement, and demonstrating corporate social responsibility.

In the aftermath of a disaster, let us help you communicate effectively and empathetically, ensuring your business remains a pillar of support and resilience in your community.

For a personalized consultation, contact MMC today and let us help you navigate the digital landscape effectively and empathetically.


What Sets Us Apart

Our unique approach lies in our tailored solutions. We delve into your market, understanding its nuances to craft innovative, effective strategies that drive tangible growth and set your business apart.

© 2023 -2024 Making Moves Consulting.